photo shoot fun...
Published 2013-03-31 by Erin Pfister
Lots is going on here lately… the store list is growing, so check and see if there is a store carrying Arboreal in your area. We’ve been packaging and shipping a LOT around here which we love!
We recently had a photo shoot and I had to share some of the fun images we took! You’ve heard me rave about the talented Mandy Johnson Photography :: widely known for children & family photography, Mandy is THE BEST. Not only is she extremely talented, but one of the best people I know. A true friend. You should know her… she’ll make you feel like you’ve known her for years even after meeting for just a moment.
Here are some highlights from the shoot… lots of fun was had. And while we shot all the collections now available, I am hard at work at the newest collection that will be available this June!! Inspired from Barcelona… new products, new designs. It won’t disappoint ;)




Shop for the AVANT cards poster & more stationery here!


How cool is this shot? Mandy shot it through the lens of another old camera… gah!


PLEASE welcome the newest addition to Arboreal. The wonderful, funny, and bright Lauren!! She’s helping keep everything under control here, so if you get a call from sweet Lauren, welcome her to the team!

they did it again
Published 2013-03-23 by Erin Pfister

Please tell me you do the same thing at Target – you go in for one quick thing and walk out with a lot more… but let’s be serious, it’s all a great deal, right? I may, or may not have, recently stopped by and picked up a few good things :: a new dress {I LOVE, LOVE this amazing pattern + the colors… crazy excited about wearing it the second it’s warm enough}, sandals, a long & lean tank, & a lace bandeau bra {that I will be wearing under a low back tank I just got from Nordstrom!!}…
p.s. do you guys follow targetdoesitagain on Instagram? Gah. Doesn’t help this above problem… consider this a warning ;)
facebook // twitter // instagram // pinterest // email // buy
PRESS } Stationery Trends
Published 2013-03-11 by Erin Pfister

I am beyond excited to see Arboreal wrapping paper on the cover of Stationery Trends Magazine!! What a fun surprise that was to find out when I was at the January market in Atlanta ~ I ran into the editor, Sarah, at the Social Trends showroom (who now represents Arboreal… another exciting new piece of news). Thank you Sarah!
facebook // twitter // instagram // pinterest // email // buy
I ❤ Barcelona
Published 2013-02-08 by Erin Pfister
I don’t know about you, but 2013 is off to quite a start. I mean, I guess you can’t go wrong when you start the new year in Florence, am I right? I know. You do not feel sorry for me one bit… and you shouldn’t. I started off the holidays with the newest addition to the family – my niece, precious Alexandra. Almost the whole family was together, patiently taking turns to hold the sweet one. After some good family time, I was off to see my best friend (living in Florence for grad school), to celebrate the new year in Florence & then traveling to Barcelona! I won’t bore you with details, but here are snapshots of the highlights… The Sagrada Família, Park Güell, Cavalcada de Reis d’Orient (Three Kings Parade), and tons more breathtaking architecture + good eats. Barcelona is not only an amazing city, but ALSO the inspiration for the next collection for Arboreal (launching June 2013)!




CONNECT facebook // twitter // instagram // pinterest // email // buy
PRESS } Native Magazine
Published 2013-01-19 by Erin Pfister

Flip through the pages of culture magazine, Native, and find a great gift guide for the holidays { December 2012 issue, yep, a little behind here }. We’re lucky to be among the top picks for your wrapping paper choices. Native got its start this past July and highlights Nashville’s creative community, covers all of the relevant happenings of our city, and the people behind them :: follow them on facebook + twitter.
facebook // twitter // instagram // pinterest // email // buy
give + get this Sunday, December 2
Published 2012-11-28 by Erin Pfister
Are you joining us this Sunday? Please do… and bring your friends! Holiday shopping, treats, and a chance to give back to Girls Love Mail. This organization sends notes (that we will write!) to women newly diagnosed with breast cancer.
~ SHOP women-owned, local vendors ~
Arboreal {stationery, wrapping paper, gifts tags and notepads}
Turkish-T {environmentally friendly hand loomed towels}
Loom Decor {design-it-yourself home decor}
Olivia Terrell Jewelry {beautiful metal jewelry}
Mandy Johnson Photography {children & family photographer}
Avant Cards {cards and prints}
Hope to see you there!!!

facebook // twitter // instagram // pinterest // email // buy
PRESS } Real Simple
Published 2012-11-20 by Erin Pfister

One of our newest wrapping paper designs, Puerta, has graced the cover of the December issue of Real Simple magazine. I always love this issue… packed full of great gift ideas. Check it out!
facebook // twitter // instagram // pinterest // email // buy
PRESS } Style Blueprint
Published 2012-11-08 by Erin Pfister

Another favorite blog of mine is Style Blueprint. Showcasing fashion, home design, food and events from different cities (including my very own, Nashville) – along with great features on FACES of people changing our city and FINDS of items found and desired by all (posted monthly), this blog captures it all. Best of all, it’s run by two amazing women who I much admire. Thanks to them for including Arboreal in the latest “Finds” for November! { Read the full post }
facebook // twitter // instagram // pinterest // email // buy
Nashville Artisans
Published 2012-10-26 by Erin Pfister
Are you in Nashville? Come to Edgehill Village tomorrow between 10-5 and join me and many other amazing artists at the Artisan Fair! Arboreal will be for sale, so stock up on some great gifts — we have LOTS of wrapping paper & gift tags too so you can make all those gifts look pretty ;)
aaaaand… I will also be giving you all a first glance and the newest line created by yours truly + a local freelance-writer-friend. AVANT CARDS is coming soon, but you can be the first to get a look and grab some for yourself at the event! Be there. Can’t wait to see you~

facebook // twitter // instagram // pinterest // email // buy
PRESS } Nashville Lifestyles Wedding
Published 2012-10-08 by Erin Pfister

…excited to grace the pages of Nashville Lifestyles Weddings with so many other local artists ~ including the most talented calligrapher, Elizabeth of Hardink Calligraphy! Her custom calligraphy return address stamps are an awesome gift for your friends getting married.
facebook // twitter // instagram // pinterest // email // buy
